PlayUp Australia has witnessed significant changes in the recent few years. In 2018 and 2019, PlayUp bought the Australian betting sites MadBookie, TopBetta, and ClassicBet, and they have since become one of Australia's newest betting sites, releasing their own sportsbook and betting apps in 2019. PlayUp betting is also available in the United States, India, and New Zealand, with intentions to expand further and become listed on the ASX and NASDAQ.
PlayUp is an Australian-owned betting company based in Sydney and licensed in the Northern Territory. PlayUp Australia Pty Limited is a wholly owned subsidiary of PlayUp Limited, the international corporation with offices in Sydney (HQ), Melbourne, Darwin, and Hong Kong.
PlayUp hasn't been around for very long, but they've already made a name for themselves as one of Australia's best betting sites by consistently giving Australians the best fixed odds prices,one of the best betting apps going around, and the greatest platform for fantasy sports betting in Australia (Draftstars).