Bluebet, and not Blue Bet, is an Australian publicly listed company that operates under a NT Gambling Licence. Bluebet, which was established in 2015, is both licensed and regulated by the Northern Territory Racing Commission. Michael Sullivan is the Executive Chairman and brings extensive experience having been a bookmaker for over 30 years. Several key Bluebet executives have held senior management positions in well-known wagering and betting companies including Sportingbet, Centrebet and Aristocrat. In March 2021 the Penrith Rugby League Club’s home ground was renamed Bluebet Stadium for at least the next 2 years.
Bluebet is a 24 hours per day operation with an extensive, scalable, customised, cloud-based website plus full function Android and Apple mobile Apps which have been designed to offer a premium experience.
Bluebet cover the domestic market for all Thoroughbred, Harness and Greyhound racing, plus an extensive coverage of international events. Although not the subject of this review Bluebet also offer 23 different sports markets (including Politics!) both domestic and international. Bets can be placed online or via telephone.